USPS partnered with Imagitas, Inc. to produce the ICOA (Internet Change of Address) cards and display that were created with the goal to encourage the moving consumers to change their addresses online vs. paper form—to make the experience of changing addresses easier, faster, and simpler. I was the lead designer and ensured the designs met USPS specifications that effectively communicated the brand identity.

Main label for the ICOA display

The simple texts in Knockout font and red/white/blue color were meant to reinforce the brand’s heritage and direct the user's eyes quickly to what information is most important: Change your address online at USPS.COM/MOVE and get your mail forwarded.