From the initiation to implementation stages of the Target Mover Sample Kit, I worked with Imagitas' VP of Business Development to design and conceptualize several phases of the program to meet the company's marketing strategies.

The first phase was putting together the sell sheet to provide prospective advertisers with informative facts about the moving consumers—Imagitas offered advertisers direct and digital connections to an audience of nearly 40 million moving consumers at the precise moment they become hyper consumers.

To kick off the Target Mover Sample Kit program, the sample box was implemented. Then next came the digital contents such as landing pages and email notifications.