TARGET MOVER SAMPLE KIT
TARGET MOVER SAMPLE KIT
From the initiation to implementation stages of the Target Mover Sample Kit, I worked with Imagitas' VP of Business Development to design and conceptualize several phases of the program to meet the company's marketing strategies.
The first phase was putting together the sell sheet to provide prospective advertisers with informative facts about the moving consumers—Imagitas offered advertisers direct and digital connections to an audience of nearly 40 million moving consumers at the precise moment they become hyper consumers.
To kick off the Target Mover Sample Kit program, the sample box was implemented. Then next came the digital contents such as landing pages and email notifications."
Custom Sell Sheet
Created to present to the advertising partners regarding Target Mover Sample Kit program.
Target Samples
After changing an address online with USPS, a user could have subscribed to MyMove and selected to receive free samples from Target. The samples would have arrived just in time for the new home.
MyMove Drive-to-Web pages and emails
Below were notification emails to confirm that the sample box was processed or shipped, and a survey request.
“Processing” Confirmation Email
“Your sample box has been shipped” email
“Survey” email
